Privacy & Cookie Policy
Last updated · June 6, 2026
This Privacy & Cookie Policy explains how ABARZO collects, uses and protects personal data through the website abarzo.com (the "Website"), in accordance with Regulation (EU) 2016/679 (GDPR), Spanish Organic Law 3/2018 (LOPDGDD) and Law 34/2002 (LSSI-CE).
1. Data Controller
ABARZO ESTATES S.L.
Avenida Ricardo Soriano 55
29602 Marbella, Spain
CIF: B26957753
Email: info@abarzo.com · Telephone: +34 952 758 338
For any privacy-related request, contact us at the email above.
2. What Data We Collect
Data you provide directly — when you submit a contact or enquiry form, request a valuation, subscribe to our newsletter, or contact us:
- Name
- Email address
- Telephone number
- Country / preferred language
- Any details you include in your message or property enquiry
Data collected automatically — when you browse the Website:
- IP address (and approximate location derived from it)
- Browser type, device and operating system
- Pages visited, time on page, referring source
- Interactions such as clicks and scrolling
- Cookie and similar-technology identifiers (see Section 7)
We do not knowingly collect data from minors or any special-category personal data.
3. How We Use Your Data and Legal Basis
| Purpose | Legal basis (GDPR Art. 6) |
|---|---|
| Respond to enquiries and provide our real-estate services | Performance of a contract / pre-contract steps (Art. 6(1)(b)) |
| Send property selections you request | Contract / consent (Art. 6(1)(b)/(a)) |
| Send newsletters and marketing (if you subscribe) | Consent (Art. 6(1)(a)) |
| Analytics and measuring Website performance | Consent (Art. 6(1)(a)) |
| Advertising and audience measurement | Consent (Art. 6(1)(a)) |
| Comply with legal and accounting obligations | Legal obligation (Art. 6(1)(c)) |
| Maintain Website security and prevent fraud | Legitimate interest (Art. 6(1)(f)) |
Analytics and marketing cookies are only activated after you give consent via our cookie banner. You can withdraw consent at any time (Section 7).
4. Who We Share Data With
We do not sell your personal data. We share it only with:
- Service providers (processors) — who help us operate the Website and our business, under data-processing agreements — including our hosting/CDN provider, analytics and advertising platforms (Section 7), email/CRM tools, and our newsletter provider.
- Professional advisers — (lawyers, accountants) where necessary.
- Public authorities — where required by law.
5. International Transfers
Some of our providers (e.g. Google, Meta, Microsoft) are based in the United States or process data outside the European Economic Area. Where this happens, transfers are safeguarded by the EU Standard Contractual Clauses and/or the provider's certification under the EU–US Data Privacy Framework.
6. How Long We Keep Data
- Enquiry and contact data: for the duration of our relationship and up to 6 years afterwards, or until you ask us to delete it.
- Accounting/contractual records: as required by Spanish law (generally up to 6 years).
- Cookie data: for the retention periods listed in Section 7.
- Newsletter data: until you unsubscribe.
7. Cookies and Similar Technologies
A cookie is a small file stored on your device. We use cookies to operate the Website, measure its performance, and (with your consent) for advertising. On your first visit our consent banner lets you accept or decline non-essential cookies. You can change or withdraw your choice at any time via the "Cookie settings" link in the footer.
7.1 Strictly necessary (always active)
Required for the Website to function; do not require consent.
| Cookie / tool | Provider | Purpose | Retention |
|---|---|---|---|
abarzo_consent | abarzo.com | Stores your cookie-consent choices | 1 year |
Hosting/CDN cookies | Cloudflare / hosting | Security, load balancing | Session–1 year |
Form/session cookies | abarzo.com | Maintain your session and form state | Session |
7.2 Analytics (consent required)
Help us understand how visitors use the Website. Loaded via Google Tag Manager (container GTM-PSDHBQD3), a tag-management tool that sets no tracking cookies itself.
| Cookie / tool | Provider | Purpose | Retention |
|---|---|---|---|
_ga, _ga_*, _gid | Google Analytics 4 (G-2NNG50ESEH) | Distinguish users, measure usage | Up to 2 years |
_clck, _clsk, CLID, ANONCHK, MUID | Microsoft Clarity (wvpla54i5o) | Session analytics, heatmaps and session replay | Session–1 year |
Microsoft Clarity may record session interactions (clicks, scrolling, mouse movement) in an aggregated, pseudonymised form to help us improve the Website.
7.3 Marketing / advertising (consent required)
Used to measure and improve our advertising and to build audiences.
| Cookie / tool | Provider | Purpose | Retention |
|---|---|---|---|
_fbp, fr | Meta Pixel (ID 1246224754307446) | Measure ad performance, attribution, audiences | Up to 3 months |
Meta Conversions API (CAPI) | Meta | Server-side sharing of conversion events (e.g. form submissions) with Meta for ad measurement | Server-to-server |
The Meta Conversions API shares certain event data with Meta from our server. This is only activated with your marketing-cookie consent, and data is shared in line with Meta's terms and applicable safeguards.
Specific cookie names and lifetimes may vary as providers update their products; the live banner always reflects the current list.
8. Your Rights
Under the GDPR you have the right to:
- Access — the personal data we hold about you
- Rectify — inaccurate data
- Erase — your data ("right to be forgotten")
- Restrict or object — to processing
- Data portability — receive your data in a portable format
- Withdraw consent — at any time (without affecting prior lawful processing)
To exercise any right, email info@abarzo.com.
You also have the right to lodge a complaint with the Spanish Data Protection Agency (Agencia Española de Protección de Datos, AEPD — www.aepd.es) if you believe your data has been mishandled.
9. Data Security
We apply appropriate technical and organisational measures to protect your data against unauthorised access, loss or misuse. No transmission over the internet is completely secure, but we take reasonable steps to safeguard the information you provide.
10. Changes to This Policy
We may update this Policy from time to time. The current version is always available on this page, with the "Last updated" date revised accordingly.